Basics of Digital Marketing Course in Delhi

Basics of Digital Marketing - online training for beginners and users

In the entry-level online training Digital Marketing Basics, you will learn the basic knowledge of successfully "searching and being found on the web": How can you be successfully addressed on the Internet? Which content is important? How can marketing measures be successfully implemented on the web and which tools are required for this? Which rules of the game and legal requirements must be observed? How does advertising work on the Internet? What communication channels does social media marketing open up? And how can online activities be evaluated? All those questions will be answered if you join a digital marketing course in Delhi as offered by DICC.

Areas of application for digital marketing managers

Digital marketing course in Delhi with the right target group approach is only one of the challenges besides the question of how social media campaigns can be implemented and how mobile or content marketing should be assessed. Online marketing managers are responsible for this. Almost every company is looking for qualified personnel.

At the end of the digital marketing training in Delhi you have

· an overview of areas of application and possibilities in online marketing

· learned the most important tools of online marketing

· captures the importance and positioning in the marketing mix

· Knowledge of controlling instruments, key figures and important rules of the game for creating and using a website.

Course Content of Digital Marketing Training in Delhi

Contents / modules

· Why Marketing on the Internet?

· Digital marketing opportunities

· Search engine optimization (SEO)

· Search engine marketing (SEA)

· Social media platforms

· Content marketing

· How do I use digital marketing?

· Touch points on the Internet

· Analysis of the measures

· Optimization approaches

· Outlook: Professional field of digital marketing manager

Advantages in the Digital Marketing course in Delhi

Simply comfortable: You can complete the module content easily and conveniently from home. This means that you are independent of time and space and can work at your own pace.

Personal care: You will be personally looked after by experienced and qualified specialist lecturers in the online lectures as well as in the individual workshops and lecturer consultation hours.

Online campus: Whether it's current seminar dates or course information - you will find the answers to your questions here and you can exchange ideas with other course participants.

About the Faculty of Digital Marketing Course in Delhi

“With more than 15 years of business experience, I advise and support small, medium-sized and large companies in the implementation of individual online marketing strategies and campaigns in order to position products and services in a target group-oriented manner and thus successfully in a wide variety of digital markets.

With managerial positions in several companies, together with my committed team of experienced consultants, SEO and content experts, graphic designers and programmers, I also implement challenging projects in the areas of e-commerce, web design, graphic design, programming and individual software solutions.

Overview of digital marketing training content

Marketing

In the first course module you will be familiarized with the basic marketing aspects for the online sector, such as marketing strategies, online advertising types, affiliate programs, success measurement, etc.

Online Marketing

In our online marketing course, we will provide you with assistance in choosing the right marketing measures, setting the budget and choosing the right provider.

Search engine marketing

In the 3rd course module you will be taught about search engine marketing for an Internet presence or inter marketing.

Partner programs and networks

We show you the most important ways to establish your own or external useful networks.

Usability: Controlling visitor flows

In this part of the course you will learn about visitor behavior and visitor flows as well as their optimization.

Search Engine Optimization Off Page

We show you the most important activities that take place externally from the actual website as part of search engine optimization.

Search engine optimization On Page

We convey important strategies for search engine optimization, such as keyword research, text and image formatting, the right domain, etc.

Link building / Inbound Marketing

Link building characterizes the area of ​​search engine optimization by focusing on increasing the number and quality of backlinks. With the help of inbound marketing, these backlinks also provide target group-relevant content.

Google Ads & Adsense

Using practical examples, in this part of the course we will

familiarize you with a complete ads campaign and the Google Adsense service.

Technical stumbling blocks

Here we inform you about the methods that can be used to build a search engine-friendly website and which things should best be avoided.

Price & Product

Search Engines A product search engine is a search engine that searches through structured item data that is stored in a database.

Social Media Marketing

In the last module of the Online Marketing course, you will get to know the benefits and possible uses of social media marketing.

Social Networks

Use Facebook, Xing and Co. as modern marketing instruments. We show you the most important and popular networks.

Basics of internet

law Finally, we will convey the legal basics that you must definitely observe on your own internet presentation.

Mobile Marketing

We present the basics, technologies, strategies, applications and examples of mobile marketing.

Display Advertising

This course module covers the basics, strategies and application examples related to display advertising.